Monday, June 06, 2005

Citi Backstory

Have you seen those latest Citicards commercials about how you can get rewards faster for using your Citicards? In one of them, a white-collar kinda guy sits at his desk, surrounded by pictures of his lovely bride and his two kids, when suddenly, the bride's picture speaks to him: "Are you going to be much longer? I think the kids are getting tired." Sure enough, we see that the kids' pictures, as well as the bride's picture, are actually empty frames surrounding the guy's actual family sitting on the other side of his desk.

I suppose the commercial is intended to be funny, but it kind of weirds me out. I mean, what kind of guy manages to successfully ask his wife and kids -- and his elderly parents, as we see at the end of the commercial -- to sit there while this guy goes about his day? And clearly, he calls the shots: It's up to him to decide when it's time to go home, wifey's demure little suggestion notwithstanding. The kids didn't even think to complain, even though they were the ones who were tired.

Am I the only one who thinks that this guy comes across as an abusive husband and father (and son)? I can just see him at home: "I am the breadwinner in this family and you will do what I tell you to do, even if it means you sit behind my desk surrounded by goofy frames all day long! And if you don't like it, I got a fireplace andiron with your name on it!"

On a more pressing note, why the heck am I so obsessed with television commercials lately?


Matthew said...


I've seen the commercial, and I think you're reading a lot more into it than is actually there. :-)

SB said...

Man, I'm with you on the weird overly critical thing. I went off on the Capital One superhero commercial a few months back. And this one annoys me too.

Clearly you're reading too much into it, but you're still right. That guy in the commercial is an asshole.

p.p. said...

I agree, the commercial is weird. The creepiest of all, however, is the BK commerical with the guy waking up and the Burger King King is in bed with him.

And, no they are not hinting the King is gay; he just shows up in bed in the morning.

If that were to happen to me, I'd have a heart attack after finding a stranger guy in a King custume in my bed.

Will said...

you're looking way too deep into the reward thing. As for the Burger King commercial, I think a gay king would be cool, even if it is just burgers he rules over.

Dennis! said...

OMG, I TOTALLY agree with you on that BK commercial. If I woke up with that scary-ass head next to me, I think I'd die of fright. And the fact that he doesn't talk -- he just lies there looking at the other guy -- just skeeves me out even more.

katie said...

I hate those commercials too. The worst is the one where the woman goes jogging and makes her husband follow her in the car blasting the spice girls.
As for the burger king guy- I just don't get it.